Three ways to discover products
Ask, Hybrid, and Quiz — choose the discovery method that fits your products and customers. Mix and match across different Experiences.
Ask
Fastest path to the right product
Shoppers describe what they want in natural language. The AI interprets intent and returns matching products instantly — no filters, no browsing, no friction.
- Natural language understanding
- Intent-based product matching
- Zero navigation required
- Fastest path from intent to product
Best for: Stores where shoppers know what they want but not the product name. Fashion, beauty, gifts, food & drink.
I am looking for shirts with contrasting cuff and or collar insert
Searching the store and ranking matches...
Preparing personalized picks
White Plain Double Collar Shirt
US$39.99
Pink Double Collar Lipstick Print
US$29.99
Navy Double Collar Multicolour Trim
US$39.99
White Floral Double Collar Shirt
US$39.99
AI-Powered Selection: You are looking for shirts with contrasting cuffs and collar inserts. Each of these shirts has the desired contrasting elements with unique designs...
When to use each mode
Match the right discovery mode to your catalog type and customer journey.
| Scenario | Ask | Hybrid | Quiz |
|---|---|---|---|
| Shopper knows what they want | ✓ | ✓ | — |
| Complex product specs / many variants | — | ✓ | ✓ |
| Gift buying / browsing for ideas | ✓ | ✓ | — |
| Products with clear decision criteria | — | ✓ | ✓ |
| Maximum merchant control | — | — | ✓ |
| Fastest path to purchase | ✓ | — | — |
| First-time visitors / unfamiliar category | — | ✓ | ✓ |
| Large diverse catalog (100+ products) | ✓ | ✓ | — |
| Consistent brand experience | — | ✓ | ✓ |
You can mix modes — use Ask for one collection and Quiz for another within the same store.
Everything else you need
Beyond discovery methods, EditMuse provides the tools for configuration, analytics, and integration.
Experiences
Create multiple configurations for different collections, landing pages, or customer segments. Each Experience has its own settings and analytics.
"Why These Picks?"
Every recommendation comes with clear reasoning. Shoppers understand why each product matches their request, building confidence and reducing returns.
Results Page
Beautifully presented recommendations with product details, images, and reasoning. Customizable layout to match your store design.
Merchant Controls
Fine-tune tone, collections, result counts, search depth, and more. Full control over how the AI represents your brand.
Session Activity
Track what shoppers are asking for, which products get recommended, and how sessions convert. Export data for deeper analysis.
Integrations
Optional connections to your existing analytics and marketing tools. Send anonymous event data to track performance across your stack.
See it in action
Experience EditMuse on our demo store, or schedule a personalized walkthrough.